Bielenda Goodies Freeze Mattifying & Cooling Makeup Primer 30ml
Refresh, mattify, and prep your skin with Bielenda Goodies Freeze Makeup Primer, a lightweight mattifying base designed to control shine, smooth the skin, and extend makeup wear. Perfect for oily and combination skin, this innovative primer delivers an instant cooling effect while keeping your complexion fresh and shine-free all day.
The ultra-light formula absorbs quickly into the skin, leaving it smooth, calm, and perfectly prepped for makeup—without stickiness or heaviness.
Key Benefits
- Controls excess oil and reduces shine
- Provides a refreshing cooling (FREEZE) effect
- Smooths skin texture and minimises the appearance of pores
- Extends makeup wear and improves application
- Lightweight, non-sticky, fast-absorbing formula
- Leaves skin fresh, matte, and comfortable
Active Ingredients
- Niacinamide – Helps regulate sebum production, smooths skin texture, minimises pores, and improves overall skin balance
- Mint Extract – Refreshes, soothes, and helps reduce irritation while enhancing the cooling sensation
- Menthol – Provides an instant cooling and calming effect, leaving the skin feeling fresh and revitalised
Why You’ll Love It
- This mattifying primer not only keeps your skin shine-free but also delivers a unique cooling sensation that soothes and refreshes the complexion. Ideal for warm weather or oily skin types, it helps reduce discomfort, tightness, and excess oil throughout the day.
- It creates the perfect base for foundation, allowing makeup to glide on smoothly and stay in place longer with a natural matte finish.
How to Use
Apply a small amount to clean skin and spread evenly across the face, focusing on the T-zone or areas prone to oiliness. Allow a few moments for the cooling effect to activate. Apply foundation or makeup as usual. Can also be used alone for a fresh, matte, and smooth look
Who Is It For?
- Suitable for all skin types
- Ideal for oily and combination skin
- Perfect for those who struggle with shine and enlarged pores
- Great for hot weather or long days when makeup needs to last




